Artificial intelligence and digital marketing are quickly becoming intertwined systems. AI development is occurring at a feverish pace, improving the efficiency with which developers and marketers can do many tasks.
AI goes beyond enhancing market research. Because it doesn’t rely on static methods for data collection, it can do far more to categorize and classify data than almost any market research firm working today.
What this means for techniques like SEO is having tools that can offer data collection for predictive keyword phrases long into the future. In most cases today, SEO is based on the ideas of keyword research and speculation for keywords that can produce excellent results in ranking the webpage.
Search engine algorithms typically have set patterns for the way they rank websites, but with an introduction of AI enhancements to search, marketers may be forced to use the same tools. This is because AI enhancements mean the algorithm can change almost daily. AI enhancements to search engine algorithms can learn from query to query and decide relevant search engine results based off the volume of every search on a much timelier basis.
Introducing SEO tools and software that can adjust keywords on the fly can help to make sure that a page is always in its best position to perform based on current search engine algorithms. Being able to adjust and select main keyword phrases to optimize content regularly or include new variations of content can remain essential to ranking a page.
AI simulations can also be extremely helpful with managing technical and on-page SEO. Testing and diagnostic software are only improving with the use of learning algorithms. Performing multiple search engine queries for voice-based search, mobile searches and more could help to make sure that a page is optimized correctly to perform. As most search engine algorithms will place enhancements and search engine ranking to a site that is well optimized for mobile users and fast loading, this can present great opportunities for marketers to optimize further.
AI is also delivering improvements in relevance and quality of content. Google AI tools for search can weed out content that is light on information or simply optimized to rank. Google AI works to check on content relevancy by measuring time spent on each page. AI can go even further with sorting analytics data to check into the content that is producing the best on-page results and categorizing subjects that can keep your viewers returning to the page. Insights on quality of content are giving marketers the tools they need to rank and produce improvements for their viewers too.
These are just a few of the top ways that AI is changing SEO. It seems as though both on a technical side from a search engine perspective and from the side of marketers, an evolution is taking place as these AI systems improve.